The secret to success in a carpet cleaning business does not depend on how long you have been in the industry. The secret lies in having a clear marketing plan. If you do so, you can multiply your income in as little as six months. Take the time to plan your goals, what you want to achieve, and how many clients you would like to get. Here are tips on how you can market your carpet cleaning business:
- Have a clear marketing plan.
It is essential to have a clear marketing plan. Project your desired income and number of clients. On your plan, write down actionable goals and tasks.
- List down your goals.
Write your weekly goals, such as how much you would like to earn and need to settle your bills, then multiply the total by three. Write down the current number of your clients and your weekly income, then compute your average earnings per client. Predict how many more clients you would need based on your weekly income goals.
- Review your marketing plan every day.
It is essential to set your mind to achieve your goals, which is why it is crucial to review your marketing plan and strategies for a couple of minutes daily.
- Build your business website and post-professional content.
People will look to the internet to search for relevant services that they need, which is why it is vital for businesses to create and maintain an attractive website that regularly publishes professional content.
- Track, track, track.
Track your numbers if you would like your business to improve. Track your client inquiries, number of conversions, and value per client. Doing these will help you improve your business dramatically.
- Utilize Google AdWords.
Obtain Ad Promo credits and advertise. Set your budget and start your ad campaigns.
- Utilize social media.
To boost your business’ online presence, you need to have well-maintained social media accounts such as Facebook, Twitter, Instagram, and more. Regularity is the key. This is the simplest way you can reach out to your clients. Merely posting about your cleaning business alone is not enough; keep your content engaging and helpful to your audience. Also, learn how to use hashtags properly.
- Get your certification.
Of course, your potential customers are reaching out to businesses that they can trust. Obtaining certifications from recognized associations is a must. This will give you and your business more credibility. Get certified by IICRC, ARCSI, LMCCA, and the like.
- Run promos and discounts.
A budget-friendly way to appeal to your customers is by providing them with the best discounts and offers. It may be a simple token or item with your business details written on it, or a $5 or $10 discount when they avail your service.
- Use a nice van with your business details on it.
Yes, we mean it. You never know what a simple van’s impact on your business. Put your brand logo, NAP, and you can reach out to a vast number of people. Establish your brand identity and presence. In time, you will see the numbers increase for your carpet cleaning service.
- Make sure your business is on citation listings.
An easy way to make your business found by other people is to have it listen on online business directories such as GMB, Yelp, and YellowPages. Make sure that your NAP (Name, Address, Phone Number) are consistent throughout these listings. Be found by customers before they find your competitors.
- Launch email marketing campaigns to targeted groups.
Merely sending out emails to random people will not have a substantial impact on your business. Instead, you would need to launch segmented email marketing campaigns to reach out to the right audience and to ensure that they get personalized content. If businesses do this, they could expect higher conversions in no time.
- Manage your customer reviews.
To effectively market your business, you should also monitor the reviews you get – both the positive and negative reviews. Learn how to highlight great reviews from satisfied customers and to respond to negative reviews from dissatisfied customers.
- Host and sponsor events.
Sponsorships may be a considerable investment, but with the right method, you can multiply the number of your customers if you host and sponsor community events. This will increase people’s awareness and familiarity with your brand.
- Go traditional.
Traditional marketing methods do not get old. The key is to design your flyers and brochures well so that these stand out among your competitors’. Try these methods now and keep your phone ringing.